Our Strategic Plan was adopted by Trustees, following a public consultation, in the summer of 2017. It outlines where the Trust is today, it's aspirations and vision for the future.


Purpose of the Strategic Plan

The Trust is at a key crossroads. Whilst our charitable purposes have underpinned the development of Bradgate Park as one of the East Midlands’ best loved visitor attractions, there is a need to consider how best to deliver them in a 21st Century environment of increased visitor expectations and greater legislative requirements, alongside a challenging economic climate and the uncertainty this brings.

The Trust does not propose to do anything that would alter the special and unique characters of Bradgate Park or Swithland Wood. Instead, it proposes to focus on raising the quality, breadth and depth of the visitor experience, continually updating its facilities, and improving participation and engagement.

The Trust wishes to promote the heritage in its care to a wider audience, informed by a better understanding of our visitors’ and our communities’ expectations. Whilst we are a local independent charity, we acknowledge we are part of a bigger tourism, conservation and heritage sector and that we cannot operate in isolation. In the coming decade, we need to strengthen our links within the statutory, voluntary and business sectors.

This Strategy provides a broad framework for the delivery of our work and the ways in which we will seek to resource it, whilst still allowing the Trust the freedom to respond to new opportunities that may emerge.

The Strategy was produced thanks to support from the Heritage Lottery Fund, through the Transition Grant Fund programme that supported the Trust on a year of organisational change.

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A vision for our Centenary publication